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From quiet profile to growing authority

Charles De Keyser

A full personal brand transformation built from positioning, production and a consistent publishing system.

Charles De Keyser, Viraly case study

1.16M

views in the first month

356.9%

growth in accounts reached

89.3%

views from non-followers

01

The situation

Charles started with a quiet profile, no clear positioning and no repeatable content system behind his name.

02

What Viraly handled

Viraly rebuilt the profile, clarified the positioning, developed the content direction, scripted and filmed the videos, and created the publishing system.

03

The result

The first month generated 1.16M views, 89.3% from non-followers, while accounts reached increased by 356.9%.

Scope of work

PositioningContent strategyScriptingFilmingEditing and distribution

The proof

Charles De Keyser case study proof 1
Charles De Keyser case study proof 2
Charles De Keyser case study proof 3

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